The Cookies cannabis retail chain claims its marketing activities and business name have been misinterpreted and misconstrued by local regulators, who have been critical of the firm for allegedly targeting minors.
The business, which currently operates shops in La Mesa and Mission Valley, received clearance in June to expand to Sorrento Valley.
Previously, the San Diego Planning Commission and the Torrey Pines Community Planning Group stated that Cookies name and Sesame Street-style visuals suggesting the Cookie Monster figure attract juvenile customers.
In an interview, a Cookies official stated that the chain does not target underage young people, adding that the Cookies moniker doesn’t refer to actual cookies, but to matching clients with the best cannabis strain for them.
In an interview last week, a company representative stated that the chain does not target young teenagers, clarifying that the Cookies title refers not to actual cookies but connecting clients with the best cannabis variety for them.
Cookies officials say that, much like cookies, cannabis comes in a wide variety of strains, and consumers must identify the type that has the desired effect on their body.
“There is a long legacy with the name Cookies,” says Cookies VP Crystal