Fuego land sponsorship deal with local cannabis dispensary – Santa Fe New Mexican

Cannabis is here to stay, and its impact on America’s pastime will be apparent every time you take a look at the Santa Fe Fuego this summer.

The Pecos League baseball team has partnered with Best Daze Cannabis Dispensary, giving it a primary sponsor through the end of the 2022 season. Best Daze is locally owned and has more than half a dozen shops in Santa Fe; Las Vegas, N.M.; Española; and Albuquerque.

As part of the agreement, the company will have a banner draped over the outfield fence and have its logo embroidered onto the team’s cap. The team will promote the dispensary at every turn, including in-game announcements and the occasional promotional night.

Like most dispensaries, Best Daze’s business has been booming since the state legalized cannabis on April 1. When approached about the idea of adding his name to the Fuego brand, Best Daze co-owner Eli Goodman said his only hesitation had to do with the team’s target audience.

“Is it appropriate for us to be there?” Goodman asked. “I was told the majority of their tickets went to adults, with 70 percent being 21 and over. From that point were very excited.”

Goodman’s assistant, Emilio Nava, was the linchpin in

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