New concept is the latest in cannabis retailing – Chain Store Age

It’s not your average cannabis shop.

A new concept that combines a day spa, a curated upscale dispensary and more has launched in California.

Humboldt Social, a Humboldt County, California-based group of businesses with a mission “to normalize connections between hospitality and cannabis’ is partnering with California cannabis wellness brand Papa & Barkley to open Papa & Barkley Social. The 7,000-sq.-ft. format features a curated dispensary, tasting room, luxury day spa, outdoor food truck and consumption lounge. It is located in Eureka, Calif., at Papa & Barkley’s main production and manufacturing facility. (Humboldt County is a famed cannabis-producing region in Northern California.)

The spa features cannabis-infused massages and beauty treatments. Visitors can dine on offerings from the food truck on an expansive patio. The outdoor consumption lounge provides a relaxed social setting “where visitors can enjoy the finest locally sourced cannabis products,” according to a release. The “wellness shop,” which is stocked with CBD products, is filled with lush greenery and natural light.

The retail space opens up into the dispensary which, along with Papa & Barkey offerings, will sell products from a trio of local woman-owned cannabis farms.

“Papa & Barkley Social immerses guests in an elevated cannabis experience as

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