If they were affordable, they weren’t necessarily trustworthy or of high quality. Those that were, were pricey.
And just because they were called “edibles” didn’t mean anyone would actually want to eat them.
When the ownership team behind Pure Edibles decided to launch their cannabis edibles company, the aim was to solve these issues in a space they considered lacking.
And six years later, with presence in nearly 100 dispensaries across the state and thousands of loyal customers, Pure Edibles’ founders have found that sweet spot with their caramels and gummies.
But the team has a not-so-secret key ingredient in that recipe for success: a chef at the helm, said Ryan Hermansky, who started Pure Edibles with his brother Brandon and their longtime friend Doug Daly in 2015.
“Brandon’s background as a chef has been crucial to the process. He has been able to differentiate our products from others,” Ryan Hermansky said of his brother, who is also a former restaurant owner.
Brandon puts his culinary skills to work in the small-batch edibles that are organic, made with local ingredients and incorporate natural flavors and colors.
Pure Edibles has gained a following with its flavor and texture that resembles their non-cannabis counterparts. The award-winning line features caramels in